Used car site Ford Blue Advantage will add 14-day at-home test drives

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  • The number of online used car shopping sites is growing, especially with GM’s announcement of CarBravo earlier this month. Ford now offers longer in-home test drives than its competitors in order to stand out.
  • Any used vehicle purchased through Ford Blue Advantage, not just Ford models, can be tested at home for two weeks and up to 1,000 miles once the program launches next month.
  • Carvana and Vroom both offer seven-day test drives (with lower mileage allowances), and we don’t yet know what CarBravo will offer.

    You can’t kick tires when shopping for a car virtually, but you’ll soon be able to test drive it for two weeks and drive up to 1,000 miles if you use Ford’s revamped used-vehicle shopping. site called Ford Blue Advantage.

    Ford

    Ford Blue Advantage offers both Ford and non-Ford vehicles, and each will be eligible for the new 14-day/1000-mile money-back guarantee once this service officially begins in February. Ford partners with its dealerships and used car site Autotrader, and the automaker also offers two different warranty levels (Gold Certified or Blue Certified) for vehicles purchased under the Ford Blue Advantage program. Gold Certified Pre-Owned Vehicles are for models up to six years old and come with a 12 month/12,000 mile limited warranty, while Blue Level is used for vehicles up to 10 years old and comes with a 90-day/4,000-mile limited warranty. limited warranty. Not all vehicles listed on Blue Advantage fit into one of these two categories, but Ford claims that 90% of vehicles do. the Detroit Free Press notes that Blue Advantage offers between 20,000 and 25,000 Certified Pre-Owned vehicles, approximately 80% of which are Ford models.

    Other online car shopping sites offer some form of at-home test drive, but Ford’s stands out for its duration and mileage. Carvana, for example, will allow you to test drive a vehicle for seven days and with a mileage cap of 400 miles (you can pay $1 for each additional mile). Carvana will let you test drive and return a total of two vehicles, and then your third vehicle is the one you’re stuck with because it doesn’t have the seven-day warranty. Vroom also has a seven-day test period (with a maximum of 250 miles). General Motors has not yet detailed a vehicle satisfaction guarantee for its new online shopping site, CarBravo, which is expected to start operating next month.

    Ford’s reasoning to start the Blue Advantage partnership in early 2021 appears to have paid off. In its announcement for the new two-week warranty period, Ford said the company saw 500% more internet traffic on this shopping portal than the company’s previous Certified Pre-Owned site, and it said that sales of Ford Certified Pre-Owned vehicles had increased by 26% in 2021. We assume that this increase has something to do with the strong demand for used vehicles over the past year and not just with a new way to shop.

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