Google introduced Accelerated Mobile Pages (AMP) in October 2015. It is a custom web development framework that helps pages load faster on mobile devices. While this project makes article viewing (almost) instantaneous, it has a number of drawbacks. As a result, many users rely on apps like DeAMPify to bypass AMP links. Fortunately, this will no longer be necessary for Twitter users, as the platform no longer loads AMP versions of webpages on its mobile apps.
We are on the verge of discontinuing support for this feature and it will be phased out entirely in Q4 2021.
Although Twitter is announcing that it will phase out AMP page loads by the end of Q4 2021, Search engine the data suggests that the deployment may already be complete. Either way, Twitter for iOS and Android will no longer load AMP pages by the end of this year.
Google used to force posts to use AMP to appear in its Top Stories carousel. Recently, however, the company dropped this condition. As a result, more and more websites no longer care to support and maintain this technology. Not only does it remove websites from some of their identities, but it also caches the articles on Google’s servers. So website owners have less control over AMP versions. It remains to be seen whether Google will eventually end this project.
The phasing out of AMP support from Twitter is a welcome change, as websites will now load as expected. It’s worth mentioning that the company recently launched an ad-free article reader exclusive to Twitter Blue followers. It currently only supports non-paid publishers based in the United States. The more time people spend reading an article, the more Twitter will pay for posts. Blue is available for $ 2.99 / month in Australia, Canada, New Zealand, and the United States.
Do you prefer AMP or the original versions of the websites? Let us know in the comments section below.