Twitter says it will no longer allow advertisers on its site who deny the scientific consensus on climate change, echoing a policy already in place at Google.
“Ads should not distract from important conversations about the climate crisis,” the company said in a statement Friday outlining its new policy.
There was no indication the change would affect what users post on the social media site, which, along with Facebook, has been targeted by groups seeking to promote misleading claims about climate change.
The announcement coinciding with Earth Day came hours before the European Union agreed to a deal forcing big tech companies to take a closer look at their sites for hate speech, misinformation and other harmful content.
Twitter said it will provide more information in the coming months about how it plans to provide trusted and authoritative context to the climate conversations its users engage in, including from the Panel. intergovernmental on climate change.
Reports from the UN-backed scientific panel on the causes and effects of climate change provide the basis for international negotiations to curb climate change.
The company already has a dedicated climate topic on its site and offered what it described as pre-bunks at last year’s United Nations climate conference to counter misinformation surrounding the issue.
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