- TikTok shuffles users’ “For You” feeds so they don’t get bored and closes the app.
- His solution was “forced user recommendation for your feed,” according to an internal document.
- TikTok has been criticized for what critics say is its particularly addicting algorithm.
TikTok is deliberately diversifying its stream of content presented to users – the For You page (FYP) – to keep them hooked to the ultra-popular video-sharing app for as long as possible, according to one. New York Times report Monday.
The newspaper looked at an internal company document dubbed “TikTok Algo 101,” which the Beijing-based TikTok engineering team wrote to brief other non-technical staff. It details a wide range of aspects about how the company scrolls through people, including its recommendation algorithm.
“If a user likes a certain type of video, but the app keeps delivering the same type, they’ll quickly get bored and close the app,” the document read, as reported by The Times. “In this case, the total value created by a user watching the same type of videos is less than watching each video, because repetitiveness leads to boredom.”
The document listed the “forced recommendation in users for u stream” as a solution to keep people’s homepage diverse.
A spokesperson for the company confirmed to The Times that the document is genuine and was created to explain the basics of how the algorithm works.
TikTok did not immediately respond to Insider’s request for comment.
Monday’s report shines a light on how TikTok keeps users connected with proprietary algorithms that deliver content from around the world and provides rare insight into how it and other social media companies compete for time. users.
The TikTok app has been downloaded three billion times across the world, a step that only Facebook and its family of applications have already taken.
The Wall Street Journal previously reported that TikTok tracks how long users hover over videos and can tell if someone watches a video more than once. The outlet found that it’s not the likes or shares that TikTok monitors the most – it’s the length of time that users watch each video.