Sports drink pouring unique opening night menu for pelicans opener


The New Orleans Pelicans are getting creative and relying more on local collaborations to create a unique environment at the Smoothie King Center. Authentic connections to the fanbase have led to even more engagement and respect in the regional sports landscape. Raising awareness will continue on opening night. A local podcast production company, Sports Drink, is welcomed to set up a Pels12 Tip-Off Party with a full day of events planned.

Fans who take advantage will be able to play midday pickup games and still have time for a few second-row drinks on the return to the arena for a 6:30 tip against the Utah Jazz. For just $10, fans can snag a ticket to the game and score a Sports Drink t-shirt. Registrations opened on Monday, October 3.

Andrew Stephens founded Sports Drink in 2020. The company “is entirely based online” and the group is “always looking for community event opportunities”. When we sponsored the Pelicans’ Twitter spaces last year, a running joke took off: is that you?'”

Well, Sports Drink is a podcast network and production studio that works with over 100 local/national podcasts and YouTube shows across the country, providing design support, ad placement, and audio/visual editing. Locally, Sports Drink has partnered with the Pels 12, The Bird Calls and Saints Happy Hour to sponsor a few watch parties, live podcasts and tailgates across town.

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As for the inspiration behind hosting a live event on such a busy day?

Stephens explained: “When we found out the Pelicans’ home opener was on a Sunday the Saints weren’t playing, we knew there was a chance to do something big. I sent a text to our Pelicans Membership Rep to see if there were any group offers on tickets and they really rolled out the red carpet for us.Having a team so dedicated to the fan experience is truly invaluable and we don’t “We can’t thank them enough. Registration will open on Monday. Once it’s open, any questions can be directed to events”

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