OLEAN ã Southern Tier West on Tuesday presented its year in review and planned updates to Jamestown Community College’s Discover Southwest New York website.
The website, released in early 2004, is a joint effort between Cattaraugus, Chautauqua and Allegany counties and is intended for tourism. Southern Tier West said agencies had advertised it as the region’s official tourist site.
Brian Schrantz, director of information services, said the team is focused on increasing online traffic and time spent on site.
“The longer they stay, the more we tell them about our region,” he said.
In its preliminary stages, the site was expected to generate 46,000 visits in its first year. Much to Southern Tier West’s surprise, the site had approximately 5.1 million visits with an average time on site of 11 minutes.
Mr. Schrantz said he was very impressed with the 11-minute mark. He said most web surfers stay on a web page for less than a minute. The site, he said, shows people “other things in the community that they wouldn’t know about…hidden gems.”
He said the team, based in Salamanca, will focus more on content development, adding three to four new and more expected pages each year.
An important addition to the site is the “add your location” option, he said. For $39, it allows local businesses to post their information on the site, which links to several city websites and the ßI Love New York website.
Donald Rychnowski, Executive Director of Southern Tier West, said, “We are helping to get their message out to a wider audience. »
Schrantz said a few companies signed up using the new option even though it was quietly introduced on the page.
He said the state-funded site was less about money and more about community.
“We don’t do it to make money,” he said. It is a service. The money goes into the website to continue its development.
He added that the site will soon offer a virtual tour of the southern part, which would include wineries, colleges and industrial parks.
You can browse the website at www.discoversouthwestny.com