Sony: Sony adds new 8K TVs to Bravia series, price starts at Rs 12,99,990


Sony India announced the news BRAVIA XR MASTER Series TV today. The new 8K LED TV is powered by the XR cognitive processor. With this processor, Sony claims to offer complete immersion in an experience that excites and moves you and resembles the real world around you.
This device is also Calman® Ready – this feature provides advanced calibration capabilities and the ability to fine-tune settings.
Main characteristics
The new LED panel boasts an 8k resolution that gives you 8 times more detail than a traditional FullHD TV.
The new XR processor and Full-Array LED panel produce deeper blacks, brighter reflections and a wider color gamut using superior processing technologies such as XR Triluminos Pro and XR Contrast Boost.

The new XR processor enables better 8k scaling and, with Sony’s Motion Clarity technology, which analyzes data points across multiple frames to produce a smooth, stutter-free image, even in highly motion-sensitive content like sport, says Sony.
Games and entertainment
The TV supports HDMI 2.1 which allows viewing of 4K content at 120Hz refresh rate and brings support for Variable Refresh Rate (VRR) as well as Automatic Low Latency Mode (ALLM) to the tabletop for very low response times during the game.
You can also turn your home into a personal cinema room with this large screen TV. It comes with Dolby Vision, Dolby Atmos, and enhanced IMAX.
This unit features powerful 85W front subwoofers that sync perfectly with visual and other technologies such as XR sound positioning with Acoustic Surface Audio and XR Surround with 3D surround scaling.
It can show you supreme quality pictures and has the perfect sound for every environment. The TV also has ambience optimization and automatic acoustic calibration technology.
Design and connectivity
The TV supports HDMI 2.1 and Google TV voice search powered by Google Assistant delivers endless entertainment. It can work smoothly with Apple AirPlay 2 and HomeKit.


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