Seekr Technologies Launches First Search Platform to Evaluate Web Content Using a Fully Automated Machine Learning Process

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Driven by a proprietary set of pattern recognition algorithms that give the user choice and control over the content they view

VIENNA, Virginia., March 15, 2022 /PRNewswire/ — Seekr, an internet technology company, today launched its search beta, making it easier to access trusted information. The company provides an alternative to existing search engines and offers objective results combined with advanced information analysis to help users judge the quality of content. The site will initially offer the Search scorewhich evaluates the quality of each news article, and a Political Lean indicator, which categorizes political news as right-wing, center-wing or left-wing. Over time, scoring will extend beyond news.

Consumer rating systems exist in several sectors; However, until today, no one has created a system to automatically assess the trustworthiness of web-wide information. Developed over many years and featuring long-tail search support from existing engines, the platform was built on an independent index, using proprietary Lite-Web technology to deliver both the news and the best web search results. It provides a unique rating and filtering system that will allow users to make informed decisions about what they consume, share and trust online. The goal is to provide users and advertisers with a way to rate all web content. To showcase these advanced features, the company has created a new user interface designed for clarity. This design approach foreshadows the next generation of a more consumer-centric search experience.

“We believe that a user-centric search experience combined with our content rating system is a step in the right direction to reduce the mistrust of online information that continues to grow in all democracies today. today,” says Pat Condo, Founder and CEO of Seekr. . “We want users to see all sides of an argument and have all the sources of information to make their own decisions rather than have other search engines draw conclusions for them.”

The Seekr Score and Lean Policy Indicator are the first of many tools

A suite of machine learning algorithms generates a specific score for each news story, much like FICO scores and other rating systems are used to evaluate products and services. With each query, the results are evaluated with the same scrutiny that a data scientist or expert journalist would provide. the To look for Goal analyzes the quality of information and compliance with journalistic principles for each article. Principles include title exaggeration, personal attack, and subjectivity, among others.

Individual news articles containing political content are ranked right, center, or left in the Political Lean indicator. The AI ​​technology does this by extracting and deeply analyzing the text for expressions, words and semantics commonly associated with a political position.

“We believe that all machine learning systems should be explainable and transparent. We want our users to understand and trust our scoring systems,” said Rob Clark, executive vice president of

Development at Seekr. “To achieve this confidence, continuous automated and manual testing is used to ensure accuracy, avoiding biases or inaccurate drifts in the model.”

The company plans to offer ad-supported search in the future with user consent. Where advertisements are included, they will be placed alongside content that reflects the quality and relevance of their brands.

“We are not driven by any political ideology or business model that puts the consumer at a disadvantage. Our motivation is to provide you with a deeper understanding of the content you can rely on through transformative and game-changing technologies that can advance the state how people use research to improve their lives,” says Condo.

Go to www.seekr.com.

For press materials, visit www.seekr.com/press-center

About Seekr Technologies Inc..

Seekr is a private internet technology company that prioritizes transparency and empowers users with choice and control by streamlining access to trusted information. Current services include an independent search engine powered by artificial intelligence technology, which evaluates information and presents a Seekr score and a Lean policy indicator. Seekr is committed to giving everyone access to technology that makes it easy to find trusted content in context.

Media Contact: Erika Cruz
Communications Manager
[email protected]

SOURCE Seekr Technologies

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