Business owners are increasingly aware of the importance of the Internet and are using Search Engine Optimization (SEO) to increase their business’s income. Climbing to the top of Google’s search engine is something almost every business owner should want, as it can increase revenue exponentially.
Have you ever been frustrated with your competition appearing higher in searches? Have you ever wondered what your business can do to attract more customers? If so, be sure to keep reading this article as it will cover everything you need to know about small business SEO, emerging trends in 2021, and how local and online businesses can improve their rankings on Google. .
What is SEO and why do i need to know it?
Search engine optimization is the process of improving your online presence in a way that can grant more exposure, increased user traffic, and better qualified customers. To help you better understand this topic and improve your business’s SEO, we’ve compiled the thoughts of three search engine optimization experts.
SEO is different for online and offline businesses
When people with offline business hear about SEO, they may immediately think, “Why do I even need to worry about my search engine presence?” While this reasoning might sound logical, those with local businesses such as dentists, mechanics, etc. can benefit significantly from some basic SEO knowledge.
However, you won’t use the same strategies as online businesses if your business depends on local customers. An online e-commerce business will have a much different focus and strategy than a dentist looking for clients within a 30 mile radius.
Clayton Johnson, an SEO expert from The HOT, further states that “For example, if you are a construction company, you might want to create a separate page on your website for Chicago kitchen remodel, Chicago bathroom remodel, bathroom repair. Chicago roofing, etc. “
SEO is not just for Google
If you want to get started with SEO, you don’t need to focus on Google. Amazon, Reddit, Yahoo, YouTube, Bing, and others all have SEO standards and require different strategies. Keep in mind that you may need to optimize your business across multiple platforms.
SEO has evolved in 2021: new trends to consider
SEO is constantly evolving, and the best experts are on the lookout for fact or fiction and provide long term advice that any entrepreneur can implement today.
Bigger sites get more views
One thing that remains constant with Google is that they give preference to sites with more connections. Typically, this is built over time, backlink building, and the amount of content you have. Matt Diggity from Digital Marketing explains it perfectly by saying that “Google continues to reward the biggest sites on the Internet (in terms of age, content and backlinks) and often leaves smaller sites with much better content on page two or worse. ” To be successful in SEO, you need to excel in all of these areas and do it with solid consistency.
Essential elements of the web
Recently, Google has started to favor sites that load faster. Like Tim Soulo from Ahrefs concludes, “There has been a lot of attention to updating Google’s ‘page experience’ and so-called Core Web Vitals. In other words, Google wants to serve pages of people with usability, which load quickly and look great on mobile. “Diggity agrees, saying” When you make Google’s life easier, it makes your life easier. Google wants to recommend fast websites to its users, so make your website fast “.
Upgrades for Search Intents
Google is also starting to improve in determining what the searcher’s intent is and what type of content will best answer their questions. As Johnson says, âThe best way to figure out how to rank for a keyword is to google it and take note of the TYPES of content to come: are these sales pages? Detailed guides? Best-of lists? You I want to make sure you understand the research intent of the keywords you’re trying to rank for and model your content based on what ranks in Google. “
Localization is improving
Google usually has access to your exact location. As a result, they improve to give the most relevant search results for your region. Clayton Johnson explains it in more detail by saying that “if you only search for ‘sushi’ you won’t get the best sushi restaurants in the US You will probably get the best sushi restaurants in your townâ¦ This offers a great opportunity for local businesses. to really optimize their website by including their location in title tags and site content. ”
Imagine you have a sushi restaurant in Boston, Massachusetts. Johnson may recommend that you place tags like “Sushi Restaurant in Boston”, “Best Sushi Restaurants in Boston”, etc., in various places on your site, such as title tags and blogs.
Improve SEO as an online business
When starting an online business, like an ecommerce site or affiliate site, there is a recipe for success that experts advise you to follow. To begin with, Soulo recommends that you “do a thorough competitor research. This will help you understand which of your competitor’s pages are getting them the most search traffic and which your competitor’s pages are getting links from other websites in your area. sector”.
Additionally, Soulo advises you to take it one step further and âdo an SEO site audit. There are plenty of tools online that will scan your website for hundreds of common SEO issues and give you concrete recommendations. to solve them.
The process of using keywords on your website is usually done through blogging. As Johnson said, âInvesting in blog content is huge. There are thousands of keywords outside of what you are actually selling that can help you attract your target customer, and blog content. can not only help you rank for those keywords, but also convey your expertise and authority, pushing your visitors down the sales funnel. “
Finally, Diggity reminds us of the importance of backlinks. âGoogle’s algorithm is based on the concept of backlinks. It’s no surprise that the most SEO-exposed websites have an incredible amount of backlinks. Don’t ignore this fundamental step in the SEO process.â
In summary, experts advise online businesses to do keyword research, research competitors, invest in regular blog content, improve site speed, and generate backlinks.
Improve SEO as a local business
If your business is offline based, you should always focus on how you can improve your SEO. As stated by Diggity, “The first step is to build a website. Or, at the very least, create a Google My Business record. You can’t participate in the SEO race without a vehicle.”
Soulo goes on to suggest that you then need to âAdd more content to your website. As a small business owner, there is probably a lot of information about your business and its products / services that cannot be found on your website. website for now. Make sure to make all of this information available online. And if you have unique knowledge of the industry, start a blog and share that knowledge with the world in the form of blog posts. More you put content online, the easier it would be for people to find you. “
Clayton agrees and adds that you should “keep in mind what you want the user to do when they visit your site – You will want to tell your users to call you, fill out a contact form, take advantage of a promotion, etc. The traffic you get from SEO will be worth nothing if the user doesn’t know what the next step is. You must explicitly tell users what to do. “
Finally, once you have some in-game content, you’ll need to find ways to get more views. Soulo says your last step should be to “partner with bloggers and other businesses in your industry to promote your website.” It doesn’t matter how rich or beautiful your website is. If you don’t devote the time to it. , money and effort to promote it – Google won’t know it deserves attention. So make sure other websites in your industry are talking about you. “
Essential SEO Tools
After breaking down some of the most relevant SEO information for online and offline businesses, along with growing trends, you might be wondering what tools you can use today to improve your SEO. Here are some SEO tools to check out.
Ahrefs is a great tool for analyzing a website’s backlinks, keyword rankings, and overall SEO health. Also, many people use Ahrefs as a way to audit competition.
Surfing is an SEO tool that can be used to analyze your page content and optimize your overall on-page SEO. To do this, they use over 500 on-page signals to determine how you can improve your content.
From on-page SEO to off-page SEO, The HOTH does it all. Whether you need blogs, backlinks, and more, the HOTH has proven to work in this industry over and over again.
SEM Rush is another great SEO tool for tracking your rankings, seeing what keywords you might be using, tracking your competition, helping with ads, and more.
SEO made easy
In summary, experts say you need to build a website, create relevant content for each of your departments, set up a funnel to connect your customers to your business, and then partner with other blogs and businesses in a niche. . SEO is often too complicated, but following the expert advice listed above with a little patience will bring powerful results.