New Flat Rate Hosts IAQ Pricing Workshop at NCI Summit


As part of NCI’s Partner Sessions, The New Flat Rate CEO Rodney Koop and service trainer John Ellis will present valuable tools on how to price and get paid for discovering, designing and implementing IAQ solutions. The workshop will take place on March, 31st from 9:45 a.m. to 10:30 a.m. local hour.

“Throwing pricing on the wall won’t help you build your IAQ division. It will only prolong your business in maximizing solutions,” Koop said. “This workshop is designed to give entrepreneurs the tools to diversify their business and branch out into IAQ services. This will give businesses a competitive edge in their market while delivering greater satisfaction and health to their customers.”

Koop has over 40 years of experience in the HVAC industry and brings a wealth of knowledge about consumer buying habits to NCI Summit. As the published author of the best-selling “Why Won’t They Pay Me What I’m Worth”, he has also contributed numerous articles and industry reviews to major trades publications.

In addition to being a service trainer with The New Flat Rate, Ellis is the owner of Dynamic Air Consulting. He works with clients on complex IAQ issues and provides hands-on coaching to HVAC professionals in the discovery, design and implementation of IAQ solutions. He also teaches the Indoor Air Quality Principles Workshop for Daikin Comfort.

“In today’s world, more and more people are concerned about IAQ, the health and safety of their homes and offices,” Ellis said. “We want to equip and train entrepreneurs to be in the best position to address these concerns without the stress of pricing and selling services. Creating profitability for entrepreneurs while delivering real solutions and comfort to their customers is our top priority.”

For more information on NCI’s High Performance HVAC Summit, please visit

For more information on the new flatrate, please visit

About the new flat rate

The New Flat Rate, Inc. pioneered the first menu pricing system for home service providers, which doubled and tripled the average service ticket for contractors across United States and Canada. Targeting HVAC, plumbing, and electrical maintenance and repair contractors, each market-specific edition is designed to bundle and hard-sell technicians by providing hundreds of service, repair, and replacement “menus” equipment, each with up to five simple options that consumers can choose from. Voted #1 Retail Price Generator at HARDI 2021, The New Flat Rate develops processes to eliminate objections and reduce sales resistance for service technicians. For more information, visit or call 706-259-8892.

Heather Ripley
RP Ripley
(865) 977-1973
[email protected]

SOURCE The new flat rate


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