LIVEKINDLY Collective Delivers First Plant-Based Menu Item For Popeyes®


NEW YORK–(COMMERCIAL THREAD) – LIVEKINDLY Collective, a collection of brands on its way to becoming one of the world’s largest plant-based food companies, today announced its exclusive partnership with Popeyes® Louisiana Kitchen to launch the first main course at Herbal restaurant coinciding with the chain’s restaurant opening in London (UK) on the 20the November.

LIVEKINDLY Collective’s innovation team worked closely with Peter Genna, Head of Global Culinary Innovation at Popeyes, to develop the new Creole Red Bean Sandwich. Getting the original recipe from ideation to delivery took a few months of close collaboration.

Karin Rotem, Scientific Director of LIVEKINDLY Collective, commented: “We are extremely proud of this product and of the partnership which has been a true collaboration between the two teams. Our R&D team has developed an exceptional, innovative, premium item that is delicious and delivers the authentic Cajun flavor that Popeyes is known for around the world.

New Creole Red Bean Sandwich features a 100% plant-based, crispy, breaded patty made with iconic Popeyes red beans and bold Cajun spices with onions, garlic, peppers, then breaded and breaded using a vegan version of Popeyes signature buttermilk coating system. . The galette, certified Halal and registered with the Vegan Society, is baked until hot and crisp and served chilled on a butter-toasted vegan brioche bun with signature Creole red sauce, pickled red onion sweet, lettuce and a thick slice of ripe tomato steak.

Peter Genna, Director of Popeyes Global Culinary Innovation, said: “From the first bite we were convinced that this sandwich would be a new star on the menu of all of our consumers. It was developed to be Popeyes’ go-to vegan offering, but I have also developed it for the enjoyment of all of our customers, as it complements our other menu offerings and the brand’s heritage extremely well. Made only with the finest ingredients and Popeyes’ bold seasonings and spices, we can’t wait for our customers to taste it in the UK and look forward to bringing this delicious sandwich to other markets across the world.

The new menu item is Popeyes’ response to a growing demand for herbal products among its customers. Following their UK launch, Popeyes’ intention is to offer the new herbal item as a benchmark offering for its franchisees worldwide, with the following launch in India.

LIVEKINDLY Collective sells its brands in 40 markets, quickly adding new retail distributors. The exclusive global partnership with Popeyes means a new breakthrough in the fast food and out-of-home catering sectors for the Collective.

About the LIVEKINDLY collective

LIVEKINDLY Collective was founded on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plants the new standard. As a collective of founders, entrepreneurs and business leaders from around the world, LIVEKINDLY Collective is uniquely positioned to create impact. Through its portfolio of brands, Oumph !, The Fry Family Food Co., LikeMeat, No Meat, The Dutch Weed Burger and Happy Chicken and Giggling Pig (in China), LIVEKINDLY Collective provides consumers with delicious food options. In addition, the company is the voice of the plant movement, with its media and lifestyle platform, LIVEKINDLY, on and @livekindlyco on Instagram. LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world. To learn more, visit


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