GSI updates brand identity, website


ASSOMPTION, ILLINOIS, USA – GSI has updated its brand identity and website, including a modernized logo.

The letters of GSI, which have represented its equipment for most of its history, are preserved. The letters are bright and recognizable thanks to the well-known ocher color from GSI. A new slogan, “Take Control,” accompanies the logo to explain how the brand helps customers take control of their success.

“GSI is known for its proven and reliable grain systems,” said Stefan Caspari, senior vice president and general manager of the Cereals and Protein brands at AGCO. “But, GSI is more than reliable equipment. It is an exciting time in the history of GSI. Together with our partners, we are focusing even more on supporting our customers through quality and innovation to help them control their success through smarter protection. The renewed brand identity expresses our customer-centric mindset and commitment to helping them get the most out of what they produce, which helps us achieve our stated goal of farmer-centric solutions for sustainably feed our world.

The site has also been redesigned to facilitate navigation and access to information. It highlights the brand’s wide range of solutions and highlights several new innovations, including the EVO-50 grain hopper, Select and Select IS chain conveyors. To learn more about GSI, visit


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