Automakers around the world are trying to make sure consumers engage in the transition to electric vehicles. General Motors has a multi-faceted approach and now a new website aims to introduce customers to electric vehicles. Here’s a look at what to expect from this new tool full of EV information.
First spotted by the Detroit Free Press, the site is called EVLive and provides a wealth of information on electric vehicles for free, including general information and “live tours” focused on a variety of topics. The four main topics include range, charging, batteries and ownership. Website users can either join a live tour if a specialist is available or schedule one under a specific topic of interest.
They can even dig a little deeper into subtopics like “EV Charging On-The-Go”, “EV Home Charging Installation”, and more. The website promises to connect potential buyers with EV experts who can answer questions in real time. It’s not some kind of high-pressure sales Zoom meeting, either.
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The site specifically states that when you join a one-on-one live video tour, the EV specialist “can’t see you, but you can see them.” Another major focus of the site is its focus on GM’s Ultium platform and its unique benefits like the Ultium Charge 360 network with its 60,000 charging stations in the United States and Canada.
The highly modular Ultium platform underpins the future, literally and figuratively, of General Motors and its product line. The new GMC Hummer EV and Cadillac Lyriq both use it, along with a number of upcoming production vehicles, including the new Blazer EV, Silverado EV and Equinox EV.
Familiarizing customers with the platform as well as the logistics of battery charging, ownership, and performance could go a long way to helping those who are hesitant to get rid of it. The site is just one step of many that GM is taking to bolster electric vehicle sales. The company has also pledged to invest heavily to improve the charging network across the country as it strives to go all-electric by 2035.