Crayola Partners with WildBrain Spark to Launch New Season of Premier Digital Content | Around the Web-Pennsylvania



Easton, Pennsylvania, September 22, 2021 / PRNewswire / -Crayola, a 118-year-old brand known for inspiring creative play for kids, is a first original Scribble Scrubbie Pets digital series created by premium kids and the WildBrain Spark family. A new season has started. AVOD network and digital studio. The Crayola Kingdom channel is operated worldwide by WildBrain Spark on YouTube and YouTube Kids and is home to the Scribble Scrubbie Pets series and all Crayola children’s content.

This month, the Crayola Kingdom YouTube channel launched a new season of 20 3-minute animations and 20 1-minute draw episodes, with new episodes released every week. Designed to appeal to children ages 5-8, the new content is part of Crayola’s digital engagement strategy that integrates physical play and entertainment, reaching Generation Alpha on your favorite platform.

Based on the line of creative toys from the popular Crayola Scribble Scrubbie Pets, the digital series has been developed to appeal to children with unique elements of animation, real-life play and drawing. The content focuses on what kids love most about the toy line – bring their imaginations to life with endless color and design changes for washable pets.

Using WildBrain Spark’s first digital best practices, data and information from the show’s first season, new content includes popular characters such as Makena (birds), Tsumas (elephants), and scooters (dogs). is in the spotlight further). The new season focuses on live arts and crafts items, a theme that is becoming increasingly popular on the platform.

“Through the Crayola Kingdom Channel, children can bond stronger emotionally as they watch the characters in Crayolas Cribble Scrub Beep and come to life onscreen and learn to draw their favorites.” Declared. Rich Werther, President and CEO of Crayola. “This proprietary storytelling platform helps Crayola learn, engage and delight our # 1 consumer target through insights from WildBrain Spark, YouTube analytics, and content informed by our own research. It represents a new era of connection with children that makes it possible. “

Rachel Taylor, the Commercial Director of WildBrain Spark added: “Partnering with Crayola to design and launch a YouTube strategy for kids has been an exciting journey to create channels and programs that bridge the gap between digital entertainment and physical play. Unique analytics tools and YouTube expertise. Through knowledge, data provides a clear indicator of what viewers are most likely to watch. This is the key to communicating our strategy. This final season of Crayola original content focuses on what kids love most about the first season. Bring the world of Scribble Scrubbie Pets to life for your fans. “

Since Crayola Kingdom launched in late 2020, the channel has been viewed over 13.2 million times and has been viewed over 370,000 hours to date.

Kim rompira, EVP Global Product Marketing, Development and Activation of Crayola said, “Our goal was to enter the children’s entertainment space in a modern and original way. The next step is to continue meeting this generation’s kids on YouTube for a colorful, digital play experience. To enrich. “

You can still access the Scribble Scrubbie Pets series and other Crayola content.

Crayola Kingdom YouTube channel.

About Cléola

Crayola LLC, base Easton, Pa. And Hallmark Cards, a subsidiary of Incorporated, are the global leaders in creative expression products for children. Known for their iconic pencil pencil, first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, craft activities, and creative toys, anything kids can imagine using color. It provides an innovative new way to create things. Consumers can find a variety of Crayola products at all major retailers, Crayola Aisle. For more information, please visit: Or join the community on

About WildBrain Spark

WildBrain Spark is an award-winning digital media company and one of the world’s most popular premium AVOD networks for children and families. We provide a carefully selected, branded environment where children and families can enjoy broadcast-quality content. Teletubbies, Strawberry shortbread pie, Peanuts, pebble, Inspector Gadget, Yo Gabba Gabba! , Degrassi, Fireman Sam, Spookiz, Polly pocket Following. YouTube and YouTube Kids have more than 173 million subscribers and manage more than 220,000 videos on more than 800 children’s channels. Our network generates billions of views per month and reaches one in three children worldwide on YouTube every 90 days. WildBrain Spark provides a full service to IP owners looking to connect with viewers around the world with their expertise in original content creation, YouTube channel management and consumer product synergy. Our advertising management team provides brands and agencies with access to our dedicated network and to tailor-made advertising solutions. Originally London, new York When Los AngelesWildBrain Spark is a global leader in entertainment for children and family. Part of. Please see us at ..

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Crayola Partners with WildBrain Spark to Launch New Season of Premier Digital Content | Around the Web-Pennsylvania

Source Link Crayola Partners with WildBrain Spark to Launch New Season of Premier Digital Content | Around the Web-Pennsylvania



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