Music website platform Bandzoogle added built-in smart links and custom landing pages. These new tools are powerful additions to give musicians new ways to promote their music online.
The following piece was developed in conjunction with Bandzoogle, a company dedicated to growing the cake for artists of all persuasions – and proud partners of DMN.
Smart Links make it easy for musicians to sell albums and singles directly to their fans, commission-free. It also allows musicians to link to their music on popular streaming platforms from a single mobile-friendly page. Driving traffic to a website that you own and control is just as important for musicians as it is for brands.
That’s why Bandzoogle introduces landing pages for musicians. Landing pages can be customized to reflect the goal of any marketing campaign. Selling album pre-orders, offering limited edition merchandise, selling tickets, or building a super fan mailing list are just a few of the possibilities a musician landing page can provide.
Bandzoogle’s landing pages are built using the band’s custom domain name, which helps build trust among fans. “Smart links and landing pages will quickly connect fans to an artist’s latest music release and help musicians sell even more music, merchandise and tickets in a measured way,” says Stacey Bedford, CEO of Bandzoogle. “Used in conjunction with our full suite of promotional tools, artists can create marketing campaigns that focus on a specific goal and track its success.
Musicians can also choose an existing album to sell directly from a page using smart links. Both albums and singles can be promoted in this way, so a simplified button and title will appear when promoting music on the website. Promotional information on the smart link can be customized as needed, including adding an image, changing the promotion title or text.
Bandzoogle says new page-level data has been added to its analytics tool to help musicians track their Smart Links and Landing Page campaigns.
“Being in complete control of your music and how it is marketed is important for artists,” adds Bedford. “Seeing the results of a campaign reflected in the data will help musicians know where their efforts and budget should be spent to maximize the results of their marketing campaigns.” Bandzoogle Pro members can see incoming sources and outgoing links associated with Smart Links. This gives you insight into how fans are getting to your website, as well as where they are going.
Bandzoogle’s platform powers over 60,000 websites for musicians around the world. Now in its 19th year in business, Bandzoogle has helped musicians sell over $90 million in music, merchandise and ticket sales, all commission-free.